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When you seek customer support for an action, which framework can be used to plan influential communication?
stakeholder analysis matrix
business model canvas
QUESTION: 105 DRAG DROP
According to Cisco, what is the main benefit of the Internet of Everything?
discrete focus on top industries health and finance
compensates for errors in business process design
brings improvements to businesses and people
makes better use of legacy investments
Answer: C 33
What is a key differentiator of the Cisco Data Analytics market solution?
It manages a higher volume of data than the competition.
It sets new standards for data capture and storage.
It includes a new Cisco category of cloud applications.
It offers an end-to-end industry platform.
Which options are three examples of Critical Success Factors? (Choose three.)
Increasing manufacturing efficiency at a rate above increases in supplies
Attracting and retaining more highly qualified staff versus competitors
Providing a holistic perspective to the core business drivers and business outcomes
Matching customer retention rate to customer retention objective
Selling a greater share of profitable products to our customers
Answer: A, B, E
How does a performance measurement help the customer business?
Provides feedback on progress towards settled goals.
Compliance of certain industries regulations.
Help companies monitor its past state.
To reward and to discipline employees.
Which three options are examples of KPIs for Business Outcomes? (Choose three.)
Improved customer satisfaction.
Increased IT service performance.
Lower IT asset obsolescence.
Lower OPEX. 34
Increased IT asset utilization.
Answer: A, D, E
Cisco 810-403 Exam (Selling Business Outcomes) Detailed Information
810-403 - Selling Business Outcomes
810-403 Test Objectives
Selling Business Outcomes
Cisco Business Value Specialist
90 Minutes (60 - 70 questions)
English, French, Japanese
Read current policies and requirements
Review type of exam questions
This exam tests a candidate's knowledge and skills related to selling technology services and solutions with a business outcome focus. Questions cover essential capabilities to grow pipeline and revenue through work across sales stages from "Prospect" through "Close".
The exam is closed book and no outside reference materials are allowed. The following topics are general guidelines for the content that is likely to be included on the practical exam. However, other related topics may also appear on any specific delivery of the exam. In order to better reflect the contents of the exam and for clarity purposes, the following guidelines may change at any time without notice.
» View exam details (PDF - 209 KB)
13% 1.0 Business Outcomes Sales Approach
Identify concepts and elements of business outcome-based sales approach
Explain the value of business outcome-based sales
Identify new skills for business outcome-based sales
Explain the difference between product and business outcome-based sales
Describe the three types of outcomes
20% 2.0 Customer Business Environment
Identify key customer stakeholders
Identify business outcome-based opportunities across industry verticals
Describe the business impact from emerging products and services
Describe the link between Cisco solutions and services to business outcomes
Describe the importance of Key Performance Indicators (KPIs)
Describe the importance of Critical Success Factors (CFSs)
25% 3.0 Customer Business Context, Challenges, and Opportunities
Analyze stakeholder expectations and their approach for technology purchases and adoption
Apply the stakeholder power/influence grid to identify and manage stakeholders
Identify business outcomes that are based on the customer business context and business requirements
Describe how business outcome-based sales impacts the customer value proposition
Apply the business model canvas to define the customer environment, business model, and motivators for change
Interpret the financial impact on business value, opportunities, and challenges in business outcome-based selling
Describe the four types of requirements for the customer's business
25% 4.0 Outcome-Based Opportunity for Customer Impact
Identify customer priorities for required business outcomes
Identify required consumption models
Describe Cisco solutions and services that will enable business outcomes for the customer
Identify business outcome-based opportunities from licensing models
Define customer decision criteria and key performance indicators to measure business outcomes
Interpret benefits and costs from a business outcome-based sales approach
17% 5.0 Manage and Communicate with Stakeholders
Describe the process for communicating with stakeholders
Describe the Cisco sales enablement resources to enhance the business outcome-based experience for the stakeholders
Determine a business outcome-based sales plan that is aligned with stakeholders need
Apply the Seven Elements Framework for communicating and negotiating with stakeholders
Articulate the business value of the proposed solution to stakeholders
Describe the components of the process to gain stakeholder support
The following course is the recommended training for this exam.
Selling Business Outcomes (OUTCOMES)
Courses listed are offered by Cisco Learning Partners-the only authorized source for Cisco IT training delivered exclusively by Certified Cisco Instructors. Check the List of Learning Partners for a Cisco Learning Partner nearest you.
A variety of Cisco Press titles may be available for this exam. These titles can be purchased through the Cisco Press.
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